The 1930s.. possibly my favourite beauty era – ever!!
The Flirty Thirties
The 1930s ushered in Hollywood glamour for the first time. Considered to be THE makeup and beauty era, lanky little-girl looks gave way to smouldering sex goddesses, drama and sparkle. Androgyny was out, curvacious seductresses were in. Lets channel the original beauty queens and make like Jean Harlow with these little tips below, complete with classic adverts and vintage videos. Enjoy, mwah! x
1. Get a moonicure!
In the glam old days of the 1930s, ladies did not paint their fingernails the whole way, instead opting for a reversal of the popular French mamicure – the moon manicure – painting only the centre of the nail and leaving the cuticle and tips bare with the underside coloured with a white nail pencil. Good girls didn’t paint the whole nail, that was considered tacky and extreme! What I particularly like about this fashion is that bold colours were often used, and the tips of the nails were sometimes pointed. This would work for me as my nails wouldn’t catch on things and break as I have awfully weak nails. I now often catch myself looking at films from the 1930s and trying to spot the moon manicure now that I am aware of it.I will be booking into my salon soon to try a moon manicure and will post the results.
Photo from Styleite.com
1930s brows were not as dramatic as the 1920s look, where brows were shaved off and penciled on to look very straight and usually sloped downwards. Hollywood style dictated that brows were plucked into fine, high arched feminine lines and for definition, pencils were used to extend and fill in the sparser areas.
As you can see here on the fabulous Marlene Dietrich, the 1930s eyebrow style was a dramatic and startling look which was designed to emphasise the face.
Here is a brilliant vintage tutorial on eyebrows from 1938 from youtube…
3.Colour me beautiful
1930s makeup is quite easy to get right, and when it’s right, it is soooooooo right! Smokey, sultry eyes, crimson red cupids bow lips and pale/natural foundation. It wasn’t until the late thirties that sunbathing became fashionable and tans were in. Eyeshadows were usually matched to eye colour. Petroleum jelly was often used on the whole lid to give a shimmery appearance. Pan cake makeup, a thick, heavy-duty foundation built up in layers and layers was favoured and raspberry pink blush completes the look.
Picture: The Art Deco Society of California
4. A royal pain in the bum?
Much like today, 1930s Hollywood beauty gossip spread like wildfire. Perhaps one of the more surprising tips is the use of hemorrhoid cream to help the anti-aging process! This is not one beauty secret from the 30s that I will be trying in a hurry, but rumour has it, it works and Hollywood stars are still using the stuff 80 years later!
I love this vintage skincare advert, I always wake up looking like her!
5.Get down the salon!
I will let this brilliant clip from the 30s speak for itself.
In the 30s, hair was still short but the sleek bob went out and the waves and curls were very much in! Any stylish lady would own her own set of curlers, permanents, hair-setting lotions and bonnets. This was a very serious business – no waves? Don’t leave the house!
picture from www.fashion-era.com
I will leave this drastic 1930s facial contouring video with you, be sure to look out the compass and maths equipment when next putting on the slap!